About me
I haven’t always worked in marketing.
But I’ve always wanted to understand what makes a business work.
I’m Martín Soler, founder of Solid. That curiosity is how I work with every client.
Barcelona
A path with a few turns
My career hasn’t followed a single path. I’ve worked across different industries, been part of international teams and helped build businesses and digital projects.
I’ve seen business from three sides: the customer’s, the employee’s and the founder’s trying to get their own project off the ground. All three led me to the same conclusion: marketing doesn’t start with a campaign, it starts with understanding the business behind it.
My degree in Marketing and Market Research gave me a strategic, analytical foundation. I combine it with hands-on experience in digital, communication and my own projects. Solid was born from that mix.
What I bring to your project
Three perspectives, one way of thinking.
that’s why I get your day-to-day
Founder
I know what it takes to run a small business
I co-founded and managed LightHouse Studio, an interior design studio in Barcelona: clients, budgets, suppliers and online presence, all at once.
International teams
Process, rigour and teamwork
Over two years at Accenture in Dublin, working with global teams in financial services and social media content review, where I was selected as a mentor.
Data
Decisions based on data, not hunches
Graduate in Marketing and Market Research (UOC), with experience in B2B commercial analysis and pricing at Carglass Spain.
No magic formulas. Just creativity, strategy and judgement.
Creativity with a purpose
Ideas should be memorable, but above all they have to serve a goal.
Data-driven decisions
We measure what matters and adjust based on what the numbers tell us.
Every action, with a strategy
I don’t believe in one-size-fits-all: every business needs solutions that make sense for its goals.
I work in Spanish, Catalan and English.
your turn now
Tell me about your project.
First I understand it. Then I’ll suggest how I can help, honestly.